Geox Amphibiox Case Study

Overview

Client name: GEOX s.p.a. (aka, the Geox Group)

Industry: Casual lifestyle footwear and apparel 

Profile: Global company specialising in the application of advanced material technologies and processes to provide consumers with safe and comfortable footwear. 

Business challenge: Assuring the chemical safety of their entire footwear line, regardless of where the product is produced. 

Our solution: The TÜV SÜD footwear mark, which verifies compliance with applicable chemical safety requirements as well as other chemical safety considerations.

Business benefits: Testing for chemical safety beyond compliance increases customer confidence in the safety of Geox footwear, strengthening the company’s competitive position. 

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Business Challenges

Twenty-five years ago, a wine entrepreneur named Mario Moretti Polegato was looking for a way to keep cool in the hot Nevada desert. In a moment of inspiration, he pierced the rubber soles of his shoes to allow air to more freely circulate around his feet. From that simple idea, Moretti Polegato created Geox, the global urban and leisure footwear and apparel company based in Montebelluna, Italy, that today enjoys worldwide turnover of nearly 1 billion euros annually. 

 

“Geox” is a combination of “geo” for earth and “x” for technology. As befitting its name, Geox uses advanced material technologies and processes to produce footwear and apparel products that both breathe and remain waterproof at the same time. As a result, Geox provides consumers with quality, high-performance products that are also comfortable to wear. 

The strength of the company product offerings is reflected in their universal appeal, with Geox footwear and apparel products sold in over 110 countries around the world.

 

An essential element of the Geox strategy is its rigorous commitment to the quality and safety of its products. However, the challenge of consistently delivering on this commitment has increased over time, as the effort to meet consumer demand has required the company to expand its supply chain as well as the number of material suppliers and manufacturers involved in production. This dynamic required Geox to implement more rigorous quality control systems and oversight to ensure that its footwear products continue to meet all applicable safety requirements as well as the company’s own exacting specifications, regardless of where they are produced. 

Client: Geox, Waterproof Shoes
Agency (& City): SMFB Oslo
Copywriter(s): Thomas Askim
Art Director(s): Eirik Stensrud, Morten Borgestad
Photographer(s): Mennos Mans
Production Company (& City): MediaMonks Hilversum
Film Director(s): Rogier Schalken, Tom Rijpert
Production Company Producer(s): Joris Pol
Agency Producer(s): Christoffer Lorang Dahl
Graphic Design: Magnus Snickars, Stina Nordegren, Sverrir Brynjolfsson
Interactive Director: Jouke Vuurmans
Account Director: Kristian Kristiansen
Client: Richard Holley
Client: Luigi Garbuio
Account manager: Silje Hvideberg Tobiassen
Short explanation
7 days in rain is a uniqe experiment to show that Amphibiox really is the new generation urban waterproof shoes. We let one man live for 7 days in nonstop rain, in sunny Barcelona. Special build clouds where made to keep the test subject in constant rain and each day was laid out to replicate real life events: A day as a tourist, working a day job and going on a date was just a few of the tasks carried out under the rain. It was created a interactive documentary that allows users to freely navigate trough the seven days and experience his struggle and how the shoes held up. The interactive layer allows the user to explore how the experiment was made, and see special phantom shots of the shoes and more detailed information about the Amphibiox technology.
Description
Amphibiox is a new waterproof shoe collection created by Geox. The product is next generation when it comes to urban footwear, both waterproof and with unique breathability.

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